Squid Game becomes Netflix's biggest series launch

Wednesday 13 October 2021 by Charlotte Whyatt  News

The immensely popular Squid Game has overtaken hit regency drama Bridgerton to become Netflix’s biggest ever series launch. 

The dystopian drama was watched by a huge 111 million subscribers within its first 28 days of release, beating out the previous record of 82 million by quite a significant amount. 

The streamer counts a viewer as anyone who’s watched two or more minutes of an episode. 

Written and directed by Hwang Dong-hyuk, Squid Game follows a group of people as they compete in traditional playground games like marbles, tug of war and red light, green light.  

The eventual winner will receive 45.6bn Korean won (equal to £28 million) while the rest are unfortunately killed. 

Lee Jung-jae, Park Hae-soo, Wi Ha-joon, Jung Ho-yeon, O Yeon-su, Heo Sung-tae, Anupam Tripathi and Kim Joo-ryoung all star.

"When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world,” said Minyoung Kim, Netflix's VP for content in Korea, South East Asia, Australia and New Zealand. 

"Today, Squid Game has broken through beyond our wildest dreams."

You can stream the entirety of Squid Game on Netflix now. 

Source: BBC News